When Bad Things Happen to Good Wine
Extreme Discovery - Potluck Deals
SHOP - January 28, 2010
With 1000's of wineries firing millions of bottles all over the world, stuff happens. One broken bottle can soil others. Proofreaders miss misspellings. Sometimes a wine's name inadvertently conveys the wrong image. What then? A creative bunch in L.A. discounts good juice wrapped in bad labels, a unique opportunity for wine adventurers.
Accidental Wine Company picks up these misfits at a song and sells them online at deeply discounted prices (20% to 40%). What's the catch? Orders are for 3, 6 or 12 bottles but you won't know exactly what you're getting. Clever, fun groupings give you a taste. Like "David's Proclivity," a budget friendly set averaging about $10 per bottle, because "the doctor demands he drink a glass every day." Janice's Style is all about pedigree at $20/bottle and Micah's Indulgence at $30/bottle is, well, indulgent.
You can specify red, white or mixed selections. If you're prepared to wait, make a special request, such as "only Chianti." Should you fall in love with one, AWC promises to find more at normal prices.
Every now and then we buy "the bottle to the left" of a favorite, totally blind...just for the fun of it. Trying AWC makes sense when your regulars get too familiar, you're throwing a big party, or just feeling lucky.
Accidental Wine Company
www.AccidentalWine.com
Check out some recent misfits:
www.AccidentalWine.com/examples.html
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